Healthway

Healthway

As a main sponsor of the Mellen Events concert series, Healthway was seeking an activation that would best engage the crowd while delivering their key message of 'make smoking history'.

Along with screen graphics and Healthway ambassadors explaining the activation, attendees were invited to feature their photos on the big screens by simply using the hashtag #MakeSmokingHistory. To ensure we captured sufficient content, we also added event specific terms along with a geo-fence surrounding the venue.

Featuring user generated photos on the big screens provided an extremely effective way to engage with the brand, while further exposure was achieved by repurposing the content on the Make Smoking History website.

Western Force

Western Force

Moderation Dashboard

As any sport fan can relate to, getting your face on the big screen is the pinnacle when it comes to the live match day experience. The Western Force wanted to take advantage of this limited occurrence and offer one of their partners the opportunity to feature fan photos using our Social Centre application.

Canon jumped on board with their "Canon Collective" campaign to allow anyone posting a Instagram/Twitter photo with the hashtag #canoncollective from the game to be displayed on the big screen. Our ability to display a custom banner graphic across the top also provided branding opportunities for Canon and allowed the Western Force to promote their alternative match day hashtags.

The activation was a resounding success with an average of 2000 photos pulled into the moderation dashboard each game ready for approval. One photo was also selected each game and rewarded with a Canon camera.

To further add exposure to their sponsor the Western Force could also embed these photos into their website and direct traffic back to the self generated gallery. Not only is this a nice way to promote Canon but it also helps reflect the general experience of attending a Western Force home game and hopefully entice other fans to get down and enjoy the atmosphere.


Case Studies

Ord Valley Muster

Ord Valley Muster

From humble beginnings in 2001, the Ord Valley Muster came to life quietly as a simple one night affair – a pleasant dinner in the outback for local businesses. Since then it has grown at lightning speed to be firmly established as a pre-eminent event in the national festival calendar.

To assist this continual growth, the event organisers decided to embed Social Centre onto their website and display organic content pulled in during the Muster. The Muster features an outstanding line-up of over 30 events over a 9 day period, so there is a lot of activity to cover. Being able to leverage off social media content to help cover this amount of activity was key to the Social Centre's success and invites any viewers of the page to get a unique perspective of the Muster that otherwise wouldn't be possible unless attending.

Have a scroll through their account opposite and see some of the beautiful photos captured across the 9 days at the Muster.

 

HBF

HBF

The HBF Run for a Reason, presented by The West Australian, is one of the fastest growing events on the WA sporting calendar.  The inaugural event saw 10,000 people take part, raising $255,000 for health-related charities.  Since then the event has tripled in size, with almost 30,000 people taking part in the 2014 HBF Run for a Reason, raising over $1.4 million for charity.

To further improve the exposure of the event, the HBF event staff wanted to feature crowd generated content on the various big screens to help promote further social sharing on the day. Once the crowd witnessed other photos on the screens, and the specific hashtag that was used to submit the photos, the influx of images exponentially grew to eventually 15% of runners contributing to the Social Centre.

With so much content across 4 separate big screens, the Social Centre dashboard was critical to making approval and display a seamless process. Using just one account, HBF was able to simply view each photo and once approved automatically push that content simultaneously across all 4 screens. Having this ability was integral to keeping content current, and allowing the whole process to be operated by just one individual.

HBF also utilised the ability to embed the Social Centre onto their website leading into the run featuring the runners preparation and other hype surrounding the event.

Lloyd Events went above and beyond to make sure the social hub at the 2014 HBF Run for a Reason, presented by the West Australian, was a seamless implementation. The social hub was a fantastic way to leverage the good will and high engagement with our event.
— Chantelle Cox, HBF Social Media Consultant

Cuban Club

Cuban Club

As the promoters of Cuban Club it only made sense that we utilised the power of Social Centre at our own boutique event. Cuban Club is Perth's premier NYD party and boasts an all inclusive ticket to a distinctively themed venue alongside the swan river.

After a large part of our marketing campaign involved social media, we wanted to make sure we captured this momentum on the day by capturing photos that were posted using our specific hashtags.

The photos opposite are the result of activating the Social Centre on the day and will play a large role in promoting the upcoming NYD event. There is nothing more compelling than self generated content and will serve as a visual testimonial to the atmosphere experienced at Cuban Club 2016.