The HBF Run for a Reason, presented by The West Australian, is one of the fastest growing events on the WA sporting calendar. The inaugural event saw 10,000 people take part, raising $255,000 for health-related charities. Since then the event has tripled in size, with almost 30,000 people taking part in the 2014 HBF Run for a Reason, raising over $1.4 million for charity.
To further improve the exposure of the event, the HBF event staff wanted to feature crowd generated content on the various big screens to help promote further social sharing on the day. Once the crowd witnessed other photos on the screens, and the specific hashtag that was used to submit the photos, the influx of images exponentially grew to eventually 15% of runners contributing to the Social Centre.
With so much content across 4 separate big screens, the Social Centre dashboard was critical to making approval and display a seamless process. Using just one account, HBF was able to simply view each photo and once approved automatically push that content simultaneously across all 4 screens. Having this ability was integral to keeping content current, and allowing the whole process to be operated by just one individual.
HBF also utilised the ability to embed the Social Centre onto their website leading into the run featuring the runners preparation and other hype surrounding the event.