As any sport fan can relate to, getting your face on the big screen is the pinnacle when it comes to the live match day experience. The Western Force wanted to take advantage of this limited occurrence and offer one of their partners the opportunity to feature fan photos using our Social Centre application.
Canon jumped on board with their "Canon Collective" campaign to allow anyone posting a Instagram/Twitter photo with the hashtag #canoncollective from the game to be displayed on the big screen. Our ability to display a custom banner graphic across the top also provided branding opportunities for Canon and allowed the Western Force to promote their alternative match day hashtags.
The activation was a resounding success with an average of 2000 photos pulled into the moderation dashboard each game ready for approval. One photo was also selected each game and rewarded with a Canon camera.
To further add exposure to their sponsor the Western Force could also embed these photos into their website and direct traffic back to the self generated gallery. Not only is this a nice way to promote Canon but it also helps reflect the general experience of attending a Western Force home game and hopefully entice other fans to get down and enjoy the atmosphere.