As the promoters of Cuban Club it only made sense that we utilised the power of Social Centre at our own boutique event. Cuban Club is Perth's premier NYD party and boasts an all inclusive ticket to a distinctively themed venue alongside the swan river.

After a large part of our marketing campaign involved social media, we wanted to make sure we captured this momentum on the day by capturing photos that were posted using our specific hashtags.

The photos opposite are the result of activating the Social Centre on the day and will play a large role in promoting the upcoming NYD event. There is nothing more compelling than self generated content and will serve as a visual testimonial to the atmosphere experienced at Cuban Club 2016.